penetration pricing

penetration pricing
 Marketing strategy of initially setting a low price to gain market-share with the goal of raising prices once one’s product is the established leader in the market.
 ► “ It is shown that when there is repeat purchases the forward-looking firm should tend towards penetration pricing.” (Marketing Science, Summer 1994, p. 310)

American business jargon. 2014.

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  • penetration pricing — ➔ pricing * * * penetration pricing UK US noun [U] MARKETING, COMMERCE ► MARKET PENETRATION PRICING(Cf. ↑market penetration pricing) …   Financial and business terms

  • Penetration pricing — For other pricing strategies and policies please see here: Pricing Strategies Penetration pricing is the pricing technique of setting a relatively low initial entry price, a price that is often lower than the eventual market price. The… …   Wikipedia

  • Penetration Pricing — A marketing strategy used by firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or service during its initial offering in order to attract customers away from… …   Investment dictionary

  • penetration pricing — /penɪ treɪʃ(ə)n ˌpraɪsɪŋ/ noun the practice of pricing a product low enough to achieve market penetration ● Penetration pricing is helping us acquire a bigger market share at the expense of short term profits …   Marketing dictionary in english

  • penetration pricing — /pɛnətreɪʃən ˈpraɪsɪŋ/ (say penuhtrayshuhn pruysing) noun a pricing policy for a product which aims at ensuring the maximum number of sales by pricing it below the competition, especially as a means of establishing a new product in a market …  

  • Penetration pricing — Die Penetrationsstrategie (lat. penetrare, eindringen) ist ein Teil der Preispolitik im Marketing. Sie bezeichnet eine Preispolitik, bei der der Preis anfangs möglichst niedrig gehalten wird, um eine hohe Marktdurchdringung zu erzielen. Später… …   Deutsch Wikipedia

  • market-penetration pricing — UK US noun [U] COMMERCE, MARKETING ► the practice of offering a product or service at a low price in order to sell more than competitors do, and to persuade customers to keep using it: »On the internet, some companies have taken market… …   Financial and business terms

  • Pricing strategies — for products or services include the following: Contents 1 Competition based pricing 2 Cost plus pricing 3 Creaming or skimming 4 Limit pricin …   Wikipedia

  • pricing — pric‧ing [ˈpraɪsɪŋ] noun [uncountable] 1. COMMERCE the prices of a company s products or services in relation to each other and in relation to those of their competitors, and the activity of setting them: • Aggressive pricing (= cheaper prices… …   Financial and business terms

  • Pricing — is one of the four p s of the marketing mix. The other three aspects are product, promotion, and place. It is also a key variable in microeconomic price allocation theory.Price is the only revenue generating element amongst the 4ps,the rest being …   Wikipedia

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